eBay & Yahoo! in Japan: From Competition to Collaboration
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ICMR HOME | Case Studies Collection
Case Details:
Case Code : BSTR312
Case Length : 19 Pages
Period : 2000-2008
Pub Date : 2009
Teaching Note :Not Available
Organization : eBay Inc.,
Yahoo ! Inc.
Industry :
e-commerce
Countries : Japan; Global
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Excerpts
Background Note
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eBay
eBay was founded by Pierre Omidyar (Omidyar), a software programmer, in 1995 as AuctionWeb. eBay was incorporated in May 1996. It was a person-to-person trading community, where sellers could list the items they wanted to put on sale, and specify the minimum bid and duration of the auction...
Yahoo!
Yahoo was founded by two Stanford University Ph.D. students, Jerry Yang (Yang) and David Filo (Filo), in 1994 in Sunnyvale, California, USA. Yahoo initially started out as
"Jerry and David's Guide to the World Wide Web,"a website that featured a directory of other websites...
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eBay and Yahoo! Vie for Online Auctions
Before online auction sites started operations in Japan, analysts believed that these would not be successful in the country as the Japanese were image conscious, and did not like the idea of buying second hand and used goods. Therefore, not many Japanese and international Internet companies were interested in entering the market (Refer to Exhibit III for Internet and e-Commerce market in Japan)...
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Yahoo! Auctions Gains
The Yahoo Japan Auctions page was designed to facilitate easy transactions. Users found it easy to browse through the webpages, search for different items, and bid for them. Categories like home appliances, music, and video games that were of high interest to the Japanese were listed on the top.
To enable new users to become familiar with the website, the procedure to bid and sell was displayed prominently and was described in detail.... |
Excerpts Contd...>>
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